PU Prime, a leading global online trading platform, proudly announces its partnership with the Argentine Football Association (AFA) as an Official Regional Sponsor. Effective March 17, 2025, this collaboration reflects PU Prime’s dedication to excellence and innovation, aligning with one of football’s most prestigious institutions.
This strategic alliance highlights the shared values of football and trading—discipline, strategy, and precision—fundamental elements for success both on the field and in financial markets. Through this sponsorship, PU Prime aims to expand its regional presence while delivering exclusive fan experiences and exciting promotional activities.
As part of the agreement, PU Prime will receive extensive marketing rights, including VIP experiences, match tickets, and signed memorabilia from AFA legends. These exclusive offerings will enhance PU Prime’s engagement with the football community and reinforce its brand visibility.
AFA President Claudio Fabián Tapia expressed his enthusiasm, stating, “We are pleased to welcome PU Prime as the new regional sponsor of the Argentine Football Association. We continue to work with strategic partners who share our principles both on and off the field, and we are therefore excited to continue developing strategic territories such as Canada and the United States, where, with the World Cup just under 15 months away, the excitement is already starting to build. We hope this agreement with PU Prime will provide both sides with a valuable, long-lasting, and mutually beneficial collaboration.”
Leandro Petersen, AFA’s Commercial and Marketing Director, emphasized the significance of this agreement, adding, “This new regional sponsorship with PU Prime represents a new step in the global expansion of the AFA brand. As the first regional sponsor in Canada, it marks the beginning of a new market and continues the internationalization of the AFA brand. Our mission is to continue adding value to our sponsors and consolidate key regions globally for the coming years. We are delighted that PU Prime has chosen the World Champions as its brand image during this exciting period ahead. We enthusiastically welcome PU Prime and are confident it will be a success.”
Daniel Bruce, Managing Director of PU Prime, echoed this sentiment, stating, “We are proud to partner with such an iconic institution. Just as AFA has become a dominant force in world football, PU Prime is on the same journey to establish itself as one of the most successful brands in its sector, constantly challenging and innovating. The collaboration with the AFA demonstrates our commitment of being and working with the best. Just as the highest performing players unite to play on the world stage, PU Prime seeks to unite and execute with the worlds best.”
More than just sponsorship, this partnership celebrates passion, performance, and the relentless pursuit of excellence. Whether in trading or football, success stems from precision, strategy, and commitment. PU Prime looks forward to offering unique experiences to its clients while reinforcing its reputation as a leader in the financial markets.
Founded in 1893, the Argentine Football Association (AFA) is the governing body of football in Argentina and one of the oldest football federations in the world. Headquartered in Buenos Aires, AFA oversees all aspects of the sport, including the organization of domestic leagues such as the Primera División, Primera Nacional, and lower divisions, as well as national cup competitions like the Copa Argentina and Supercopa Argentina.
For more information, kindly refer to afa.com.ar.
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